Refrigerated display cases offer customers a stylish way to view your baked goods. They also help protect your products from countless hands, which can cause contamination and spoilage. There are many different display case styles to choose from, with options for lighting and transparent materials.
Increases Customer Interaction
Refrigerated display cases allow customers to interact with your baked goods and ask questions. This interaction helps increase customer loyalty and trust. Customers may also be more likely to purchase additional items if they have an excellent experience.
The right lighting can make your products look even more appealing to shoppers. Be sure to use lights that highlight the colors of your bakery treats. Brighter lighting can also improve visibility and allow customers to read labels.
Ensure that your refrigerated display case is functioning properly by observing signs of wear and tear. Signs include rattling sounds, excessive condensation on the interior of doors, or malfunctioning temperature controls. Each time your equipment breaks down, you lose sales due to lost production and labor to replace spoiled food.
Choose a refrigerated display case that meets your store’s needs and fits within the available space in your establishment. Upright models are ideal for showcasing various products, while countertop refrigerated cases are ideal for smaller establishments or highlighting select baked goods. Consider energy efficiency as well, for cost savings and environmental responsibility.
Attractive Presentation
Refrigerated display cases highlight your baked goods, allowing customers to see their quality and encouraging impulse purchases. Choose a case with clear glass and attractive lighting to make your products stand out.
Different baked goods have unique temperature and humidity requirements for optimal preservation. Look for refrigerated display cases with adjustable settings to showcase various items. Hybrid models are also gaining popularity for their ability to accommodate various foods in a single unit.
Maintains Freshness
Refrigerated display cases help keep your bakery products at their best by preserving a constant temperature. This helps preserve flavor and texture, as well as protect against spoilage. This can lead to lower food waste and higher sales, especially when customers see that your baked goods are drool-worthy.
Additionally, refrigerated display cases are closed off from the outside environment — preventing unwanted contamination and greedy fingers from touching your delicious treats. This is also a great way to increase staff-customer interactions, helping build rapport and boost business.
The refrigerated display case market is thriving, with manufacturers continuing to introduce energy-efficient models. These units use various insulation materials and low global warming potential refrigerants to reduce power consumption. These factors contribute to the increased sustainability of these products and make them more affordable for small businesses and consumers.
Increases Sales
Refrigerated display cases can help your deli, bakery, restaurant, or coffee shop increase impulse sales of your delicious baked goods. They also provide a way to extend the shelf life of cakes, cookies, and pies. Bakery case models come in various styles to fit your establishment’s aesthetic and offer full visibility for customers to choose their favorites. Some bakery cases are straight glass for a traditional look, while others are curved and offer a different view of the treats inside. They can be refrigerated or non-refrigerated, lighted, and self-serving.
The size of your bakery case will depend on how much you want to display and how many items you want to keep at the peak of freshness. You can find sizes from small countertop units to 96-inch floor models. Some are made from glass, while others are acrylic (plexiglass).
